Internet Novice’s Guide to Using the Internet

This is a guide written by an internet novice primarily to assist other internet novices.  The purpose of this blog is to help internet novices understand the concept of  search engine optimization (SEO).  Search Engine Optimization is the process of writing and promoting your work in a search engine-friendly manner.  As a result, search engines will value your work above your competitors when someone searches for something that relates to your content.

Importance of Search Engine Optimization

Without search engines, it is nearly impossible for people to find your website.  How can a successful internet novice like yourself attract new clients/readers or retain existing clients/readers when there is no way to reach your website?  With 18.2 billion explicit core searches (searches by a human) performed this December, search engine optimization is too big of a field for anyone interested in virtual promotion to ignore.  While being an expert at search engine optimization is not necessary for success, basic knowledge of search engine optimization can make a big difference in terms of promotion.  As the picture below shows, a few positions away from the top can make a huge difference in your traffic.  The Guide to Using the Internet provides you with the basic tools to identify and compete for keywords relevant to your side.

Internet Novice SEO

Roughly 81.63% of all clicks go to websites in the 3 positions of a website.  It is extremely important to identify and perform well on your keywords relevant to your website.  Now that we have established the importance of search engine optimization, it’s time to understand which search engines are important for your success.

Leading Search Engines

Core Search Entity Explicit Core Search Share (%)
Nov-11 Dec-11 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 65.4% 65.9% 0.5
Microsoft Sites 15.0% 15.1% 0.1
Yahoo! Sites 15.1% 14.5% -0.6
Ask Network 2.9% 2.9% 0.0
AOL, Inc. 1.6% 1.6% 0.0

As you can see, Google dominates the search engine market.  When you optimizes your website, it is important focus primarily on complying with Google’s rules because if Google catches you violating its rules you can find your site invisible onthe primary search engine.   The Guide to Using the Internet focuses primarily on practices designed to improve your Google ranking to increase your traffic.  At a novice level, the practices suggested should benefit your ranking in all search engines; however, the algorithm (named after Al Gore, the inventor of the internet) used for determining your ranking differs depending on the search engine causing some search engines to respond more positively than others.

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